2006-6-16 星期五
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home > About us  

These five years   back to home
 
On January 1, 2001, 21st Century Business Herald was founded and published nationwide. It broke the old model of business media and led a new way for China’s commercial newspaper .

In November 2001, 21st Century Business Herald was enlarged from 23 pages to 40 pages.

Since January 1, 2003, 21st t Century Business Herald has been changed from one issue to two issues a week, and was published on Monday and Thursday. It is only one small advancing step to idea of Chinese newspaper, but a larger advancing step of 21st Century newspapers. Which also made 21st Century Business Herald becomes the leader of Chinese business newspapers with more professional, more independent and more authoritative.

In terms of market demand, 21st century Business Herald actively conducted innovation and changes to the sections, including Political & Economy, Comment, Research and commerce & Industry are brought into the newspaper to satisfy demand of reading.

In the past four years, 21st century Business Herald contributed 100 pages special edition at the end of year, create the miracle of special edition of business newspapers and set up one height can’t be overstepped in those years.

“ Chinese regional economy report” by 21st century Business Herald was appreciated by the relative dept. of Guangdong Province Commission of China Communist Party. They commend the ‘Serial Report of China Regional Economy’ of 21st Century Business Herald, and pointed out: the ‘Report of China Regional Economy’ had made active influence to the provinces and municipalities like Zhejiang province, Beijing, Tianjin, Hunan province, Sichuan province, Hainan province, Shanxi province, Anhui province, Shenyang, Fujian province, Jilin province etc., and also won widely acclaim from the leaders of concerned provinces and municipalities as well as the people of that places. The article called upon other media to learn and develop the active report way of 21st Century Business Herald, which was to look forward, inspire morale, promote development and insist the active propaganda’s dominant position.

In the evaluation of China Top 500 Most Valuable Brands, which was organized jointly by World Brand Laboratory (WBL) , one of the top five evaluation organizations for brand value and World Economic Forum (WEF), 21st Century Business Herald came at 477 with 580 million RMB of brand value and was the only financial paper media brand in top 500 list. At the same year, Lycra Instyle Fashion Award “Media Fashion Award”, 21st century Business Herald won the fashion award “the most Aggressive Media 2004”

In 2005, including “VIP interview” and other columns of 21st Century Business Herald are praised by Ministry of Propaganda many times that proved the quick reaction ability of media to hotspots, not only welcomed by readers, but also increase activity of international consensus, strengthen the authority and creditability of newspaper.

“three issues a week” in 2006, 21st Century Business Herald will provide more object and updated information, and again sufficiently embody the position of “leaders of Chinese business newspapers”.


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