2006-3-9 星期四
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2001年1月1日,《21世纪经济报道》正式创刊,向全国发行,开创财经媒体新时代。

2001年11月,《21世纪经济报道》由32版扩增至40版。

2003年1月1日起,《21世纪经济报道》由每周一期改为每周两期,逢周一、周四出版。这是中国报业理想之想上的一小步,却是21世纪报业探索之路上的一大步,《21世纪经济报道》以更专业更独立的新闻精神,更权威更独到的新闻品质,成为中国商业报纸的领导者。

主动根据市场需求创新改版,连续推出广受读者欢迎的政经、评论、研究以及产经与商业等版块,满足阅读的深层需求。

连续四年推出百版年终特刊,开创财经报纸年度特刊神话,成为年度不可逾越之新闻高度。

成功策划“中国区域经济系列报道”,获得中共广东省委宣传部撰文表扬。文章指出:《21世纪经济报道》区域经济系列报道在浙江、北京、天津、湖南、四川、海南、山西、安徽、沈阳、福建、吉林等省市均产生了积极的影响,并得到相关省市领导和社会各界的广泛好评。文章号召其他媒体借鉴并发扬《21世纪经济报道》在该系列报道中向前看、鼓士气、促发展、坚持正面宣传为主,对发展过程中暂时出现的问题采取“负面新闻正面化”的积极报道方式。

《21世纪经济报道》入选“2004中国最具价值500品牌”,成为唯一上榜的财经报纸。同年当选“莱卡风尚大奖”之最新锐媒体。

2005年,包括“第一访谈”等栏目在内的《21世纪经济报道》的内容多次获得中宣部点名表扬。显示了媒体对热点问题比较快速的反应能力,既得到读者欢迎,也提高了影响国际舆论的主动性,增强了报纸的权威性和公信力。

确立2006“一周三期”的重大策略,新闻更客观,资讯更新鲜。“中国商业报纸领导者”风范再次得到充分体现。

On January 1, 2001, 21st Century Business Herald was founded and published nationwide. It broke the old model of business media and led a new way for China’s commercial newspaper .

In November 2001, 21st Century Business Herald was enlarged from 23 pages to 40 pages.

Since January 1, 2003, 21st t Century Business Herald has been changed from one issue to two issues a week, and was published on Monday and Thursday. It is only one small advancing step to idea of Chinese newspaper, but a larger advancing step of 21st Century newspapers. Which also made 21st Century Business Herald becomes the leader of Chinese business newspapers with more professional, more independent and more authoritative.

In terms of market demand, 21st century Business Herald actively conducted innovation and changes to the sections, including Political & Economy, Comment, Research and commerce & Industry are brought into the newspaper to satisfy demand of reading.

In the past four years, 21st century Business Herald contributed 100 pages special edition at the end of year, create the miracle of special edition of business newspapers and set up one height can’t be overstepped in those years.

“ Chinese regional economy report” by 21st century Business Herald was appreciated by the relative dept. of Guangdong Province Commission of China Communist Party. They commend the ‘Serial Report of China Regional Economy’ of 21st Century Business Herald, and pointed out: the ‘Report of China Regional Economy’ had made active influence to the provinces and municipalities like Zhejiang province, Beijing, Tianjin, Hunan province, Sichuan province, Hainan province, Shanxi province, Anhui province, Shenyang, Fujian province, Jilin province etc., and also won widely acclaim from the leaders of concerned provinces and municipalities as well as the people of that places. The article called upon other media to learn and develop the active report way of 21st Century Business Herald, which was to look forward, inspire morale, promote development and insist the active propaganda’s dominant position.

In the evaluation of China Top 500 Most Valuable Brands, which was organized jointly by World Brand Laboratory (WBL) , one of the top five evaluation organizations for brand value and World Economic Forum (WEF), 21st Century Business Herald came at 477 with 580 million RMB of brand value and was the only financial paper media brand in top 500 list. At the same year, Lycra Instyle Fashion Award “Media Fashion Award”, 21st century Business Herald won the fashion award “the most Aggressive Media 2004”

In 2005, including “VIP interview” and other columns of 21st Century Business Herald are praised by Ministry of Propaganda many times that proved the quick reaction ability of media to hotspots, not only welcomed by readers, but also increase activity of international consensus, strengthen the authority and creditability of newspaper.

“three issues a week” in 2006, 21st Century Business Herald will provide more object and updated information, and again sufficiently embody the position of “leaders of Chinese business newspapers”.


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